At Firm Foundation, we believe your pool should be more than a project—it should be a promise. A promise of quality, transparency, and care that extends far beyond the final payment.

Founded by Dakota Geil, Firm Foundation was built on nearly 20 years of hands-on experience in the pool and spa industry. What began as a summer job in 2008 quickly grew into a lifelong passion for craftsmanship and customer care. After leading operations at Mountain View Pools and working closely with builders, service teams, and manufacturers, Dakota saw something missing in the industry: true accountability.

That’s where we come in.

We created Firm Foundation to do things differently—to build pools with integrity and to stand by homeowners every step of the way. From the first consultation to years after your pool is complete, we’re committed to doing what’s right—not just what’s easy.

Our team is driven by quality, not shortcuts. We’re focused on creating exceptional outdoor spaces that not only look beautiful but are built to last. And most importantly, we treat your home like it’s our own—with respect, honesty, and professionalism.

This isn’t just pool building. This is your peace of mind, built on a firm foundation.